Make something beautiful—no baking experience required.
So many people want to make beautiful cakes, but feel overwhelmed by the steps, ingredients, and tools. We create generously portioned cake kits with real ingredients and illustrated instructions, so you can bake with confidence and enjoy the experience — not stress over it.
Featured products
Pick Your Confidence Level
Not sure where to start? Choose a cake kit that matches your vibe—no pressure, just fun. From laid-back bakes to bold creations, there’s something here to help you feel confident (and proud) at every step.
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Sweet & Simple
Sweet & SimpleJust getting started? This Little Celebration Cake Kit is made for you. It's straightforward, fun, and endlessly customizable, while still looking like a celebration on a cake stand.
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Confidently Creative
Confidently CreativeReady to try new textures or decorations? Don't worry, we'll guide you every step of the way. This Classic Party Cake Kit introduces you to smooth sides, sprinkle borders, and adorable piped swirls on top!
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Showstopper Energy
Showstopper EnergyLooks fancy. Feels doable. This Chocolate Lover's Cake Kit breaks down pro-looking techniques into simple steps you can totally handle.
